Part 2: Google Maps metrics, OKRs and Mixpanel

Module 7 · Sun 30 Aug

Class case - Google Maps metrics. Mudhalla users, avanga jobs, business stakeholders yaaru nu kandupidi. Apram navigation um discovery um separate pannu - rendukkum vera vera metrics.

• Navigation quality ku core metric: ETA accuracy. Voluntary rerouting rate users route ah trust pannuraangala nu kaattum. Access-point accuracy last mile ku.
• Live traffic reports input dhaan, North Star illa. Data freshness, weak network la work aagradhu - idhum performance issues.
• Maps ads, APIs, enterprise deals moolama sambaadhikkudhu - data network effect: adhiga usage → better data → better maps.

OKRs: Objective = enna venum (significant, concrete, inspiring); Key Results = adha eppadi measure pannuradhu (measurable, time-bound, verifiable). KRs stretch goals, bonus KPIs illa. Company → team → sub-team nu nest pannu; objectives stable ah irukanum, KRs maaralaam.

Mixpanel: events dhaan building blocks. Unique users = aalunga; total events = volume. Drop-offs ku funnels, thirumba varaangala nu retention, real paths ku flows, inputs ah North Star oda link panna metric trees. Instrument pannalana, analytics la varaadhu.