Part 2: Google Maps metrics, OKRs and Mixpanel

Module 7 · Sun 30 Aug

Class case - Google Maps metrics. Pehle users, unke jobs aur business stakeholders pehchano. Phir navigation aur discovery ko alag karo - dono ko alag metrics chahiye.

• Core navigation quality metric: ETA accuracy. Voluntary rerouting rate dikhata hai ki users route par trust karte hain ya nahi. Access-point accuracy last mile cover karti hai.
• Live traffic reports ek input hain, North Star nahi. Data freshness aur weak networks par kaam karna bhi performance issues hain.
• Maps ads, APIs aur enterprise deals se paisa kamaata hai, jiske peeche data network effect hai: zyada usage → better data → better maps.

OKRs: Objective woh hai jo aap chahte ho (significant, concrete, inspiring); Key Results batate hain ki use kaise measure karoge (measurable, time-bound, verifiable). KRs stretch goals hain, bonus KPIs nahi. Inhe company → team → sub-team mein nest karo; objectives stable rakho aur KRs ko badalne do.

Mixpanel: events building blocks hain. Unique users = log; total events = volume. Drop-offs ke liye funnels, wapsi ke liye retention, real paths ke liye flows, aur inputs ko North Star se jodne ke liye metric trees use karo. Jo instrument nahi hua, woh dikhega nahi.