Part 1: Ladder of metrics, North Star and AARRR

Module 7 · Sat 29 Aug

Metric-na oru goal oda connect aana number - clear definition, time grain, cohort oda. KPI progress track panna most important metric. Nalla product success = user value + business value, so metrics rendaiyum kaatanum. User oda job la start panni, apram metric pick pannu.

Class case - UberPool: rider job = car la cheap ah travel (trip completion, savings, wait time, ETA accuracy track pannu); driver job = efficient ah sambaadhikkanum (revenue per hour, utilisation, idle time). Two-sided market la, kammiya irukura side ku usually priority.

• Ladder of metrics: input (nee control pannura lever) → output (result). Leading = munnadiye sollum; lagging = apram confirm pannum.
• North Star = value ku single best measure. Class example - Spotify: total listen time. Inputs: playlists, follows, skip rate. Lagging: subscription, ad revenue.
• AARRR: Acquisition → Activation (first real value) → Retention (thirumba use) → Referral (users users ah kootitu varuvaanga) → Revenue. Business model ku fit aagalana force pannaadha.

Retention curves: high and flat = habit product; sharp drop, apram flat tail = trial-and-filter; flat, drop, recover = seasonal. Class case - Cred ovvoru AARRR stage kkum oru metric map pannuchu (e.g. acquisition ku installs, ROAS). Therinjukka vendiya strategy tools: Porter's Five Forces, PESTEL, STP, SWOT.