Part 1: Problem discovery, market sizing and Porter's Five Forces

Module 3 · Sat 25 Jul

Problem discovery-na build panradhukku munnadi solve panna worth ana problem ah kandupidikiradhu. Rendu check: volume (ethana peru kku indha problem irukku) and depth of pain (evlo valikkudhu). Discovery hidden pain ah veliya kondu varum; pudhusa create pannaadhu. Nalla idea ku real user pain um viable market um venum.

• Primary research: interviews, surveys, usability tests, observation. Secondary research: reports, studies, reviews, public data. Rendum ore direction la point pannaa dhaan strong.
• Class example - Zomato veg-only ordering: survey la strong preference, rendu varushathula veg orders 20% yeruchu, festival la demand adhigam. User data + trend data = nalla evidence.
• TAM (motha market), SAM (nee serve panna mudinjadhu), SOM (seekiram jeika mudinjadhu). Class example: HSR, Bengaluru la oru pizza kadai - India pizza market → Bengaluru/HSR → realistic ah oru varusha share.

Porter's Five Forces market structure ah attractive ah nu sollum: new entrants, substitutes, buyer power, supplier power, rivalry. Class examples: IRCTC, Urban Company, EdTech. Idhu sanity check dhaan, yes/no machine illa.

Competitive analysis direct rivals, substitutes ah compare pannum; benchmarking adha decisions ah maathum (features, price, performance, positioning). Class case - Uber India la two-wheeler EV rides start pannalaama - SWOT, sizing, Five Forces, kill criteria use pannuchu. Research risk ah kammi pannum, zero aakaadhu. Prototype illa painted-door test la cheap ah test pannu.