Part 1: Problem discovery, market sizing and Porter's Five Forces

Module 3 · Sat 25 Jul

Problem discovery ka matlab hai build karne se pehle woh problem dhoondna jo solve karne layak hai. Do cheezein check karo: volume (kitne logon ko hai) aur depth of pain (kitna dard deti hai). Discovery chhupa hua pain nikaalti hai; use invent nahi karti. Achhe ideas ko real user pain aur viable market, dono chahiye.

• Primary research: interviews, surveys, usability tests, observation. Secondary research: reports, studies, reviews, public data. Sabse strong tab jab dono ek hi direction dikhayein.
• Class example - Zomato veg-only ordering: surveys mein strong preference dikhi, do saal mein veg orders 20% badhe, aur festivals mein demand spike hui. User data + trend data = achha evidence.
• TAM (poora market), SAM (jo aap serve kar sakte ho), SOM (jo aap jaldi jeet sakte ho). Class example: HSR, Bengaluru mein ek pizza place - India pizza market → Bengaluru/HSR → realistic one-year share.

Porter's Five Forces batata hai ki market structurally attractive hai ya nahi: new entrants, substitutes, buyer power, supplier power, rivalry. Class examples: IRCTC, Urban Company, EdTech. Yeh sanity check hai, yes/no machine nahi.

Competitive analysis direct rivals aur substitutes ko compare karta hai; benchmarking use decisions mein badalta hai (features, price, performance, positioning). Class case - India mein Uber ka two-wheeler EV rides mein aana - mein SWOT, sizing, Five Forces aur kill criteria use hue. Research risk kam karti hai; kabhi khatam nahi karti. Prototypes ya painted-door tests se sasta test karo.