Part 2: User research, surveys, interviews and personas

Module 3 · Sun 26 Jul

User research = un assumption illa, user side la irundhu ulagatha paaka. Ovvoru method um vera kelvikku answer: interviews yen nu sollum, analytics enna nu sollum, usability tests use panna mudiyudha nu sollum, A/B tests outcome improve aagudha nu sollum.

• Surveys breadth kudukkum - correct audience, short length, neutral option, 100+ responses irundha mattum.
• Passive observation natural behaviour ah kaattum; active observation task la enga maatikraanga nu kaattum.
• Interviews: mudhalla trust build pannu, "X use pannuveengala?" illa, nijama munnaadi enna pannanga nu kelu. Rule of thumb: qualitative ku around 10 interviews.

Segmentation (yaara target pannanum: demographic, geographic, behavioural, need-based) mudhalla, apram persona (andha segment ah represent pannura oru human maadhiri person). B2B la end users, buyers, IT/security ellaraiyum research pannu - ovvorutharukkum vera vera venum.

Class exercises: Zepto-style subscription idea (recurring need ku, pause/skip irundha mattum work aagum), mall, airport la Uber pickup confusion - scope ah narrow pannu, ~10 riders, drivers kitta pesu, open questions kelu. Discovery uncertainty ah kammi pannum; un favourite solution ah prove pannaadhu.