Part 1: Vision, positioning, moats and trade-offs

Module 2 · Sat 18 Jul

Order correct ah irukanum: vision (enga pogirom) → mission (enna problem solve pannurom) → strategy (endha vazhi) → roadmap (steps). Roadmap strategy illa - mela oru strategy illana adhu verum list. Airbnb, Tesla dhaan class examples.

Positioning-na plan panna trade-off: edhula best, yaarukku best nu nee choose pannura. Apple vs Android, Ola vs Uber. Ellathulayum jeika mudiyaadhu, so strategy-na edha vittudanum nu decide panradhu - WhatsApp early revenue vida growth ah choose pannuchu; airlines comfort illa price pick pannum.

• Moats unna munnadi vaikkum: data, switching cost, brand/trust, own AI model, distribution, network effects.
• Moat kaanaama pogalam: Kodak, Nokia, Jasper - ulagam maarinappo moat poiduchu.
• Timing: first mover eppavum jeikkaadhu - Facebook Orkut kku apram vandhuchu, aana narrow ah (oru college) start panni jeichuchu.

Products eppadi jeikkum: better experience, better economics (ROI), illa better distribution - moonum loop aana best. Second-order effects la yosi: ovvoru change um ripple pannum. Retargeting ads users ah irritate pannalam; Airbnb professional photos mandatory aakinaa trust varum, aana slow network, cheap phone la yum load aaganum.