Part 2: Experiment design, Ansoff matrix, PLG and the Hook model

Module 8 · Sun 6 Sep

Class case - pudhu restaurants ku Zomato discount. Coupon visibility problem ah fix pannaadhu - restaurant ah users paakave illana ₹50 off onnum pannaadhu. Coupon use mattum illa, long-term, repeat orders ah scorecard vechu judge pannu (leading + lagging + guardrail metrics). Sample size set pannu, full business cycle odu, stop rules ah munnaadiye decide pannu.

• Ansoff matrix: market penetration (same product, same market), market development (same product, pudhu market), product development (pudhu product, same market), diversification (rendum pudhusu - risk adhigam).
• Class example - Urban Company: Tier 1 → Tier 2 cities illa cooks maadhiri pakkathu services = market expansion; water purifiers, smart locks = product expansion. Evlo reuse panna mudiyudho adha poruthu label.
• PLG (product-led growth): product dhaan selling la paadhi velai pannum.

Users naturally innum users ah kootitu vandha (viral loop) illa users ah izhukkura content create pannaa (UGC loop), growth loops funnels ah vida better. Hook model: trigger → action → variable reward → investment. Swiggy/Zomato ku strong PLG ideas-na personal reward + share panna aasai padura edho onnu.

Revenue models: transaction, subscription, ads, freemium - makkal eppadi use pannuraangalo adhukku model match aaganum. Class Airbnb assignment oda mudinjadhu.