Part 1: Communication, the lifecycle and the PRD
Module 6 · Sat 15 Aug
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Communication dhaan PM oda leadership tool - authority illama influence panradhu idhu vechu dhaan. Words mattum illa: clarity, repetition, empathy, tone, non-verbal signals ellam count aagum.
Framework: audience → objective → approach. Core team, dependency teams, executives, outer circle - ovvorutharukkum vera message, tone, channel, cadence venum.
- Lifecycle la communication maarum: ideation → MVP → phased rollout → GTM → general availability → experimentation.
- PRD team oda product agreement: summary, problem, personas, metrics, functional and non-functional requirements, risks, rollout, timelines. Class examples: PM Voice Coach, Lyft lost-and-found, Shopify + QuickBooks connector.
- PRD = product, business. TRD = technical depth. Knowledge base = reusable context. Research mudhalla; PRD adhoda written output. LLMs PRD draft pannum, nee steer pannanum.
Class case - Angel One: regulation naala brokerage fee ah yetha mudiyaadhu, so growth ku more users, more trading venum. YouTube la live mock-trading sessions ~10x organic ah valarndhuchu, adhanaala live streams ah app kulla kondu vandhaanga, moderated live chat oda - kathukkavum trade pannavum ore flow.