Part 1: Communication, the lifecycle and the PRD

Module 6 · Sat 15 Aug

Communication PM ka leadership tool hai - isi se aap bina authority ke influence karte ho. Yeh sirf words nahi: clarity, repetition, empathy, tone aur non-verbal signals, sab count hote hain.

Framework: audience → objective → approach. Core team, dependency teams, executives aur outer circle - har ek ko alag message, tone, channel aur cadence chahiye.

• Lifecycle ke saath communication badalta hai: ideation → MVP → phased rollout → GTM → general availability → experimentation.
• PRD team ka product agreement hai: summary, problem, personas, metrics, functional aur non-functional requirements, risks, rollout, timelines. Class examples: PM Voice Coach, Lyft lost-and-found, Shopify + QuickBooks connector.
• PRD = product aur business. TRD = technical depth. Knowledge base = reusable context. Research pehle aati hai; PRD uska written output hai. LLMs PRD draft kar sakte hain, agar aap unhe steer karo.

Class case - Angel One: brokerage fees regulation se capped hain, isliye growth ke liye zyada users aur zyada trading chahiye. YouTube par live mock-trading sessions organically ~10x badhe, to team live streams ko app ke andar le aayi, moderated live chat ke saath, taaki users ek hi flow mein seekhein aur trade karein.