Part 1: Framing the problem - JTBD, 5 Whys, HMW, first principles

Module 4 · Sat 1 Aug

Research ah oru sharp problem ah maathuna dhaan use: user yaaru, pain enna, impact evlo, yen ippo. Nalla product work-na right problem, right user, right time.

Jobs To Be Done (JTBD): customer indha product ah endha velaikku "hire" pannuraanga? Class example - guitar: stress relief, self-expression, discipline, identity, cool ah theriyanum nu guitar kathukkuraanga. Real job discipline na, guitar illa gym routine dhaan answer ah irukalaam. Deep goal varaikkum yen nu kettukitte iru.

• 5 Whys = root cause kandupidi. How Might We = adha solution prompt ah maathu.
• Systems thinking = connected causes, feedback loops ah trace pannu (class examples: Twitter, marketplaces).
• First principles = basic truths la irundhu thirumba build pannu (batteries, rockets). Problem ambiguous illa strategic ah irundha use pannu.

Class example - wallet preload (app wallet la mudhalla paisa podradhu): first order la friction adhigam, aana meedhi balance users ah thirumba izhukkum - top-up → spend → top-up. Companies first-order conversion vida retention ah vendumne choose pannuvanga.

Edha optimise pannanum-na job ah poruthu: vaangurathukku look, identity kaaranam na design-first, performance mukkiyam na utility-first, status pathi na validation-first. Wallets, subscriptions mudhalla friction kudukkum, aana repeat use ah yethum. Prioritisation paadhi analysis, paadhi politics - loud ah kekkura request illa, best leverage irukura problem ah pick pannu.