Part 1: What a product is, and what a PM does

Module 1 · Sat 11 Jul

Product-na summa "irukura oru porul" illa. Oru real problem ku solution, oru specific group of people kaaga build pannadhu, thirumba thirumba value kudukkanum, scale aaganum. Burger kooda product dhaan - yaarukaaga, enna price, enna packaging, eppadi launch nu decide pannita.

Mudhalla segment pick pannu. Swiggy, Zomato ellarukkum illa - samaikka time illadha working professionals, bachelors kaaga. Segway paaka cool ah irundhuchu, aana bike ah vida better ah edhuvum solve pannala, so flop. PhonePe/UPI jeichadhu yen-na, payment thirumba thirumba pannanum - repeatability dhaan scale aagum.

• Products ecosystem. Class example - food delivery: order → restaurant prep → delivery partner pickup, delivery → tracking → support. Oru tap pinnaadi motha system.
• Class example - UPI free ah start aachu - friction ah remove panni, mudhalla habit, apram venumna monetise (Jio internet maadhiri).

• B2C (Swiggy, Zoom): fast decision, metrics DAU/MAU, retention, conversion. 100 download panni yaarum use pannalana value zero.
• B2B (Slack, Zoho, Figma): oru committee vaangum, sales ku maasakanakku aagum, metrics ARR, NRR, churn, account health.
• B2B2C (Swiggy restaurants ah unakku connect pannudhu), C2C/P2P (OLX), marketplace (Airbnb). Eppavum kelu: value yaarukku, pay yaar pannuraanga?

PM velai: source of truth ah irukanum, stakeholders ah manage pannanum, prioritise pannanum, authority illama influence pannanum. Symptom illa, root cause fix pannu - puddle ah thudaichitte irukaadha; pipe leak, adhukku kaaranam high pressure nu source varaikum po. Skills: execution, communication, tech basics (APIs, PRD vs BRD), business sense.